Nov 17, 2020

Salma El-Gendy

Partnerships bring brands together to help them discover new opportunities and enhance the perception of their brand.

Our guest Salma El-Gendy (Head of business development at SWVL), will walk us through partnerships; Why do brand partnerships became a popular trend over the last years, how brands benefit from those collaborations, and how to enhance customer’s value from partnerships.

Exemplifying with real case studies within the Egyptian Context.

Join us in the auditorium on Wednesday, November 18th, 2020, 12:35 -1:20 PM


Ready to join a community of innovation, sustainability, and diversity?